The newest Film Genre: The Fight for Feminism.
Women are misrepresented in the film industry according to the first global study conducted by Annenburg School for Communications and Journalism at the University of South California. It was the premiere for the first international conducted study on gender images in global films presented by The Geena Davis Institute on Gender in Media, UN Women and The Rockefeller Foundation in New York.
In the past the International Film Industry presented less than 30.9% of all speaking characters in film as female. However, strong female activist are demanding to turn things around, using the film industry and the strong powerful influence of the media in their favor to fight for feminism.
“Media images can also have a very positive impact on our perceptions. In the time it takes to make a movie, we can change what the future looks like. There are woefully few women CEOs in the world, but there can be lots of them in films,” said Geena Davis, Founder & Chair of the Geena Davis Institute on Gender in Media.
The study, conducted by Stacy L. Smith, shows that still over twice as many women than men are being presented in some sexual way when focusing on global films, proving a longstanding discrimination and stereotyping of women. Smith adds that women should not only play the “attractive role” in society, but should also be recognized for their intellect and leader strengths. Women represent less than 15 per cent of business executives, political figures, or science, technology, engineering, and/or math employees.